JBJB from Vertana

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Getting found: what JB does for your marketing

JB looks after your Google listing, your reviews, and your website so you show up on Google and in ChatGPT answers. It writes each fix and checks that the fix actually went live.

In the work log, that looks like checking that pages, listings, and reviews agree with each other, reworking pages that rank but don't bring in customers, and making sure every signup form actually delivers what it promised.

399 tasks so far

How much JB did on its own for this job:

Looked only134
JB read and reported. Nothing changed.
Drafted for review135
JB wrote it, and a person reviewed it before it went anywhere.
Done after an OK32
JB asked first, got a yes, then did it.
Done live98
The owner asked for it directly, or gave JB a standing OK for that kind of work.

Picked examples

Fixed broken lead magnet delivery system

People had asked for something and never got it. JB found the gap, fixed delivery, and sent what was owed.

From the log: Built email delivery module and backfilled historical opt-ins that were never fulfilled.

Done live
The owner asked for it directly, or gave JB a standing OK for that kind of work.

Marketing and getting found · July 1, 2026

Revised meta and conversion elements for three pages

These pages showed up in search but didn't turn visitors into customers. JB drafted new titles and copy for review.

From the log: Agent updated titles and on-page content for practice area pages ranking in search but not converting.

Drafted for review
JB wrote it, and a person reviewed it before it went anywhere.

Marketing and getting found · July 17, 2026

Reconciled review dataset with live platform state

A review was deleted on the platform but still counted on the site. JB brought the numbers back in line.

From the log: Detected and removed deleted review from internal dataset, aligning count and rating calculations with current platform display.

Done live
The owner asked for it directly, or gave JB a standing OK for that kind of work.

Marketing and getting found · July 10, 2026

Audited lead capture across owned properties

JB checked every form and download for failures nobody would notice.

From the log: Reviewed all intake forms and lead magnets for delivery integrity and attribution readiness.

Looked only
JB read and reported. Nothing changed.

Marketing and getting found · July 1, 2026

The latest 25

Monday, October 5, 2026

20 tasks
  1. Educational content expanded

    Drafted for review

    Added jurisdiction-specific estate administration and legal process content.

    Marketing and getting found · Website

  2. SEO optimization on marketing pages

    Drafted for review

    Optimized existing marketing content for search intent and title structure.

    Marketing and getting found · Website

  3. Website content updates deployed

    Drafted for review

    Updated attorney titles and practice area descriptions across firm website.

    Marketing and getting found · Website

  4. Local visibility monitoring completed

    Looked only

    Checked geographic search presence across firm locations.

    Marketing and getting found · Google Business Profile

  5. Deployed multilingual site improvements

    Drafted for review

    Fixed language routing, navigation patterns, and crawlability for non-English pages across the site.

    Marketing and getting found · Website

  6. Corrected practice area page content

    Drafted for review

    Fixed statutory coverage limits and removed unverified references from rideshare accident content.

    Marketing and getting found · Website

  7. Adjusted two advertising campaign budgets

    Done after an OK

    Increased daily spending limits on approved campaigns and attempted modification on a third.

    Marketing and getting found

  8. Generated hero and section images for blog posts

    Done live

    Created visual assets for two articles using image generation service with direct API calls.

    Marketing and getting found · Website

  9. Indexed website pages with search engines

    Done live

    Submitted over one thousand URLs for crawling across multiple domains.

    Marketing and getting found · Website

  10. Corrected advertising copy for compliance

    Drafted for review

    Created revised ad variations with updated attribution language and paused them pending approval.

    Marketing and getting found

  11. Updated blog post content and structure

    Drafted for review

    Revised article citations, removed unsourced statistics, corrected regulatory references, and added internal navigation links.

    Marketing and getting found · Website

  12. Adjusted keyword pause threshold logic

    Done live

    Changed automation rule to require higher spend before removing underperforming search terms.

    Marketing and getting found · Google Business Profile

  13. Rewrote location pages to reduce overlap

    Done live

    Consolidated smaller locations into anchor pages and added custom content blocks to improve uniqueness.

    Marketing and getting found · Website

  14. Built new campaign structure for review

    Done after an OK

    Created paused ad groups with keyword-matched messaging ready for approval and activation.

    Marketing and getting found · Google Business Profile

  15. Drafted autopilot plan with budget gap

    Drafted for review

    Created automation plan and identified defined budget cap that was not being enforced in campaigns.

    Marketing and getting found · Google Business Profile

  16. Updated non-performing ads with new copy

    Done live

    Swapped four underperforming ads to revised messaging while preserving five performing ads per retention rule.

    Marketing and getting found · Google Business Profile

  17. Deployed automated nurture sequence

    Done after an OK

    Configured staged outreach with finding-based content, stop conditions, and monitoring for new leads.

    Marketing and getting found · Email, Website, Reporting

  18. Audited website content for accuracy

    Drafted for review

    Corrected voice inconsistencies and unsourced statistics across pages, flagging systemic issues for human decision.

    Marketing and getting found · Website, Documents

  19. Validated advertising campaign metrics

    Looked only

    Read performance data across quality scores, click-through rates, and keyword coverage for morning verification.

    Marketing and getting found · Reporting

  20. Built second-round content plan with competitor analysis

    Drafted for review

    Re-audited keyword landscape, dropped low-volume targets, added high-opportunity pages, and deployed updated hub structure with internal linking.

    Marketing and getting found · Website, Reporting

Friday, October 2, 2026

5 tasks
  1. Added search engine notification system

    Done live

    System deployed automated notifications to search engines when content updates occur.

    Marketing and getting found · Website

  2. Refreshed practice area pages

    Done live

    System updated SEO content for multiple service pages and location-specific listings.

    Marketing and getting found · Website

  3. Refreshed local visibility ranking data

    Looked only

    Updated geographic search performance metrics for monitoring.

    Marketing and getting found · Google Business Profile

  4. Generated SEO content briefs for multiple sites

    Drafted for review

    Prepared article outlines tailored to practice area keywords and audience.

    Marketing and getting found

  5. Optimized 11 landing pages for search visibility

    Drafted for review

    Rewrote headings, expanded content sections, and adjusted keyword targeting across firm sites to improve organic rankings.

    Marketing and getting found · Website

Want a person running it with JB? Vertana does small business SEO every month.

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